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3rd Annual Gravity Summit at UCLA
Tuesday, February 22, 2011 from 9:00 AM to 4:30 PM (PST)
Los Angeles, CA
3rd ANNUAL GRAVITY SUMMIT FULL AGENDA
A very special THANK YOU to our sponsors: UCLA Extension Business,
Management & Legal Programs; City National Bank; Visible
Technologies; Flip; Mashable, PitchEngine, Plixi, and Fusicology.
8:30 AM — Registration - Prepare for the day (please be on time) Join us for a scrumptious breakfast and lots of networking.
9:00 AM — Welcome and Opening Remarks - Beverly Macy, CEO Gravity Summit, Co-author, The Power of Real-Time Social Media Marketing. Beverly’s opening remarks will set the stage the stage for a full ‘immersive’ learning day. Learn how the Summits’ best-in-class speakers; the Excellence in Social Media Awards program; and the afternoon Panel Conversation will help you and your business understand where social media fits in your marketing strategies.
9:10 AM –A Social Global Perspective, Teri Thompson, Creative Director, Gravity Summit, Co-Author, The Power of Real-Time Social Media Marketing Teri will introduce the core concepts of social media and examine where social media is heading. Teri is co-author of The Power of Real-Time Social Media Marketing. She also teaches Social Media Marketing for the Woodbury University and works with Fortune 100 clients to understand how social media can enhance traditional marketing strategies. She will briefly discuss an overview of the social media landscape, including Twitter, Facebook, blogs, and real time marketing as it stands today.
9:30 AM —- OPENING KEYNOTE – FastCompany and Simon Mainwaring.com, Simon Mainwaring A mesmerizing speaker, Simon Mainwaring is a branding consultant, author, blogger and speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change.
He is a member of the GMI Digital Advisory Board, AdAge Power150, TED and the Advisory Board of the Center for Public Diplomacy at the Annenberg School. Most recently he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group, a speaker at the 2010 Cannes International Advertising Festival and is a Fast Company Expert Blogger.
In 2011 Simon’s first book will be released that presents a new vision for the role of the private sector in social change. A response to Bill Gates’ ‘Creative Capitalism’ speech, it lays out a realistic, practical and actionable plan in which brands and consumers partner using new media to create a sustainable third pillar of change in addition to government and philanthropy.
Simon has received over sixty international awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others. He studied Law and Fine Arts at Sydney University, lives in Los Angeles.
9:50 AM – MASHABLE – Brian Dresher, Director of Business Development “Delivering Information in Real-Time” Brian is based in Washington D.C., where he most recently worked for USA Today as Manager of Social Media and Digital Partnerships. He will be discussing the importance of social presence; responding to customers in real-time; and how Mashable creates brand representatives in its organizational culture. He will share case studies that demonstrate brands that are delivering real-time info effectively and how that is measured. with social media; Social presence - Clearly, being on all major networks is key.
10:10 AM – ORANGE COUNTY TRANSPORTATION AUTHORITY, Ted Nguyen, Director of Public Relations “Transforming Transportation in Real-Time Results” Ted is a national award-winning PR and social media professional who oversees public communications and media relations activities for the Orange County Transportation Authority. Ted has faced and overcome numerous public relations challenges during his more than 15-year work in communications. Learn directly from Ted how the agency created a social media plan to engage citizens to participate in transportation planning by the effective use of social media. ). In 2007, Ted was honored as the “PR person of the year” by PR News magazine at the National Press Club in Washington, D.C.
10:30 AM - Networking Break
10:50 AM – AMERICAN RED CROSS, Daphne Hart, Marketing and Public Affairs Specialist American Red Cross, Orange County “How 1 Tweet Turned into $40 Million in Disaster Aid” Hear the truly amazing “back-story” of the Haitian Earthquake relief and how the American Red Cross, the US State Department, mobile company Mobile Accord and 1 tweet changed fund-raising forever. This is a story you can’t miss – whether you are involved in the non-profit sector or not. Small amounts really do make a difference and this story proves it.
11:10 AM – VISIBLE Stewart Neff, Regional Manager Visible™ is a leading provider of Social Intelligence solutions. The Visible Intelligence™ software platform ensures maximum ROI on social media investments for agencies and Global 2000 customers. Delivering good service through social channels can extend well beyond your community in ways you may not imagine. Stewart will describe how companies using a social network such as Twitter to service customers can garner not only goodwill with that customer and Twitter community but can extend far beyond.
11:30 AM – Awards Program Gravity Summit Presents: MCHammer, Social Media Marketer of the Year, 2010 ***BROUGHT TO YOU BY VISIBLE***
--Remarks from Jeremy Blacklow, Access Hollywood
11:45 -- Remarks from MCHammer, Legendary Hip Hop icon; Twitter Star; Serial Entrepreneur
As a legendary icon in pop culture, MC Hammer was considered a forefather and innovator of pop rap and dance and has an impressive string of hits including, “Too Legit to Quit” and “U Can’t Touch This.” As a Twitter and social media ’star’ with close to 2M followers, MC Hammer attributes his popularity resurgence to his savvy use of these new tools. He says his knowledge and use of emerging technology comes from “being located in Silicon Valley, wanting to see video on the internet and being connected and getting an early understanding of the applications and the solutions.” As a Twitter and social media ’star’ with close to 2M followers, MC Hammer attributes his popularity resurgence to his savvy use of these new tools. He says his knowledge and use of emerging technology comes from “being located in Silicon Valley, wanting to see video on the internet and being connected and getting an early understanding of the applications and the solutions.”
12:00 – Networking Lunch on the Terrace
Please visit vendor exhibits and purchase The Power of Real-Time Social Media Marketing in Salon B and C
1:15 PM – DOMINO’S PIZZA, Ramon De Leon, Chief Operating Officer, Domino’s Chicago Our afternoon keynote speaker is Ramon De Leon who is the COO of Dominos Pizza Franchise in Chicago (5 stores). Ramon is a bundle of energy & enthusiasm who energizes the room as he tells real world stories of how he has used social media for his multiple store locations in Chicago. He speaks all over the world about the real world of social media to businesses. Once you meet this guy you will never forget him!
1:35 PM - MR Youth, Vishal Sapra, Sr. Director Brand Development In a changed media landscape, brands have more options than ever for sparking two way dialogue and engagement with consumers – especially young consumers. In this discussion, we'll explore consumer need states and motivations when engaging with brands socially. Case studies and best practices will demonstrate effective engagement strategies that build community.
1:55 PM - FLEISHMAN HILLARD, Justin Goldsborough, Digital Strategist “Benefits of Educating Clients on Social Media and Real-Time Marketing” This session discusses the importance of client education on what social media is and how it’s implemented effectively across industries. FH, a global public relations firm offers “Social Media 101 to clients on trends they see and how it relates to brands. Companies are looking for leadership in this area and Justin will discuss in detail how FH is making that happen.
2:15 PM - ALL STAR PANEL - Real-Time Conversations – SHIRA LAZAR, Panel Moderator -, Andrew Orci, ORCI Agency, Patrick Srail, Content Director, MySpace, Dr. Natalie Petouhoff, Weber Shandwick
2:45 PM - TOYOTA, Denise Morrissey, Social Media Strategist & Online Community Manager Social Goes Mobile Toyota just successfully launched Entune and Denise will discuss the product launch and positioning. Entune™ is a revolutionary in-car experience that keeps you and your Toyota connected. It’s never been easier. Just download the Entune™ mobile app to applicable phones, and you can access a variety of in-car applications from your phone. You can control the applications by using the touch screen or voice commands (Bing only at launch). Entune™ will be available as an option on select models this year.
3:05 PM - Networking Break
3:30 PM - DIRECTV Charles E. Miller, Director, Digital Care/Social Media Strategy;
Dr. Natalie Petouhoff, Chief Strategist, Weber Shandwick“ Customer Interaction
Transforms Business”Learn how listening to customer can have far-reaching
positive effects from building pre-press buzz that amplifies results to
refining customer business practices drown from crowdsourced knowledge to
directly affect the bottom line.
3:50 PM – SOCIAL BRANDING, Nic Adler (Owner of The Roxy Theater on Sunset), Kyra Reed, Markyr Media This session focuses on how social media is evolving into Social Branding. Learn what it takes to be a Social Brand and how that will contribute to your bottom line.
4:10 PM – What’s Next? Rodney Rumford, Co-Founder of TweetPhoto (now Plixi, part of Lockerz) and Co-Founder of Gravity Summit Where is this going and how does your company take advantage of the new trends?
4:25 PM – Wrap-Up Thank you to 3rd Annual Gravity Summit at UCLA Speakers, Sponsors, and Attendees!
5:30 PM – TWEETUP/COCKTAIL PARTY JOIN US at Palomino in Westwood
When & Where
Gravity Summit LLC
We educate, inform, and empower
Gravity Summit Services:
1. Premiere social media and social business events
2. Corporate Education
3. Strategic Consulting
Call: 310-860-4788 for more information